Sertão do Apodi is located in the state of Rio Grande do Norte, in the Northeast region of Brazil. Composed of 17 municipalities, the territory stands out for the strong presence of family farming — with emphasis on the production of red rice, characteristic of the region —, for community organization and for the richness of its natural resources. The region is recognized for successful experiences of coexistence with the semi-arid region, including the use of social technologies for agroecological production and strengthening the solidarity economy. The Sertão do Apodi also preserves a living cultural heritage, with traditions expressed in music, handicrafts, cuisine and collective practices of work and social organization.

The main production chains worked in the territory are:

• Red rice;
• Goat farming (meat and milk);
• Beekeeping (honey and derivatives);
• Agroecological cotton.

These chains have been the focus of integrated actions aimed at technical qualification, access to markets, value addition, inclusion of women and young people, and encouragement of sustainable practices, with the aim of strengthening the local economy and promoting territorial development in a fair way, resilient and long-lasting.