Jacob Douwe Egberts

Local indicators

Forest Positive Coalition

LandScale

Fruits

Pepper

Coffee

Cu M'Gar

The Cu M&rsquo;gar Landscape, situated in Đắk Lắk province of Vietnam&rsquo;s Central Highlands, is the largest concentrated sustainable sourcing zone in the country. Encompassing over&nbsp;82,449 hectares, it comprises 37,726 ha of coffee, 4,800 ha of pepper, 3,000 ha of fruit trees, and approximately 6,747 ha of forest. In 2021, the district established the Cu M&rsquo;gar PPI (Production &ndash; Protection &ndash; Inclusion) Compact under a public-private partnership to create Vietnam&rsquo;s flagship large-scale sustainable sourcing area by 2025. The Compact pursues three strategic pillars: protecting forest resources and promoting responsible land use; ensuring 85% of coffee and intercropped areas adopt climate-adaptive, sustainable practices with full traceability to premium markets; and enhancing livelihoods for over 60,000 smallholders, with targeted inclusion of ethnic minorities (representing 35% of the population) and women (37% participation in training).
The initiative scaled from earlier pilots and now operates across all 15 communes and 2 towns. The area faces critical sustainability pressures: fragmented landholdings (average 2.3 ha/household), widespread overuse of chemical inputs, soil degradation, and irrigation inefficiencies. These challenges are compounded by emerging market demands under the EU Deforestation Regulation (EUDR) and Corporate Sustainability Due Diligence Directive (CSDDD).
As the lead pilot for the national EUDR database&mdash;officially transferred to MARD in 2024&mdash;Cu M&rsquo;gar has achieved 100% farm-level GPS polygon mapping, full supply-chain traceability, and a 98% reduction in glyphosate residues. Through coordinated action among government, IDH, private-sector partners, and cooperatives, the Compact is establishing a replicable model for deforestation-free, inclusive, and commercially viable coffee production at provincial scale.

CuMgar

Avocado

Durian

Di Linh

Percentage of landscapes with formalized land tenure rights

Percentage of adult population with secure rights to land 

This PPI compact pilots for a Robusta coffee based jurisdiction (coffee accounts for 94.3% of agri land), sourced by a number coffee buyers (such as ACOM, LDC...) and faced with issues of soil degradation, water overuse and bad farming practices to implement Green Growth targets. This project integrates SDM approach (from Coffee Program) into the PPI compact to introduce a new model for service delivery of high-quality inputs at large scale. This is the first time we engage small traders into the project as key partners to improve efficiency of farmers’ input support and thrives towards transparent supply chain. This project pilots the innovative learnings among farmers to improve adoption rate of sustainable farming practices to ensure that both farmers within and without supply chains of companies get access to knowledge and investment opportunities for improved PPI compact. is to outline a shared vision for a sustainable coffee landscape based on green growth and sustainability for Di Linh District, Lam Dong province.

Vegetables, Roots and Tubers

Proportion of children In education, disaggregated by gender 

The Kr&ocirc;ng Năng Landscape, located in Đắk Lắk province of Vietnam&rsquo;s Central Highlands, is a key hub for high-quality coffee production and biodiversity. Spanning over 61,000 hectares, it includes 23,132 ha of coffee, 3,665 ha of pepper, 5,167 ha of fruit trees, and 8,108 ha of forest. In 2021, the district launched the Kr&ocirc;ng Năng PPI (Production &ndash; Protection &ndash; Inclusion) Compact as a public-private partnership to transform the area into a large-scale sustainable sourcing landscape by 2025. The Compact focuses on three goals: conserving 5,675 ha of natural forest and reforesting 431 ha; ensuring 85% of coffee and intercropping areas adopt sustainable practices with 70% of coffee and 55% of non-coffee outputs connected to traceable supply chains; and increasing income by 15&ndash;20% for 42% of farming households, with at least 45% women participating in training.
This initiative began with a pilot project in a 5,200 ha area across parts of Ea Tan, Ea Toh, and Dlie Ya communes&mdash;selected for its unique sourcing model, where coffee is entirely procured by Simexco through cooperatives and local traders. The pilot zone, home to 30% ethnic minority populations and a 10% poverty rate, faced urgent sustainability challenges. These included excessive chemical use (70% of farms overused fertilizers and 60% overused or used banned pesticides), and severe water issues&mdash;17% of farms lacked water access, and all farms used about 30% more irrigation water than recommended, contributing to yield losses of up to 30% in dry years like 2016 and 2019.
As a pilot site for the EU Deforestation Regulation (EUDR) database, Kr&ocirc;ng Năng also leads in traceability and deforestation-free supply chain efforts. Through close coordination between government, IDH, private sector partners like Simexco and JDE Peet&rsquo;s, and civil society, the Compact is setting a model for sustainable agriculture, climate resilience, and inclusive rural development.

Krong Nang

Flowers

Lac Duong is a district located in Lam Dong, one of the richest forest resource areas in the Central Highland region, with 85% forest coverage and high forest reserve and biodiversity. The total area of Lac Duong is 131,394 ha, of which the forestry area accounts for the majority with 113,936 ha and the agricultural area is 11,374 ha. The area of coffee, vegetables and flowers is 4,208 ha, 3,450 and 1, 127 ha, respectively, while the rest is used for other agricultural products such as rice and fruits.
 This five year project aims to support Lac Duong district in&nbsp; developing a deforestation-free sustainable landscape through strengthening&nbsp; the&nbsp; PPI compact in the whole district of Lac Duong based on green growth and sustainability. This is to be achieved through a public-private-partnership approach that seeks to contribute meaningfully to key agriculture sector policies and socio-economic development goals and natural resource conservation objectives of the district. Focuses of the project are: (i) Business transformation (ii) Legal framework and PPP governance (iii) Forest protection and Soil conservation; (v) Sustainable production practices and (vi) Increased incomes and improved living standards for coffee/vegetable farming households.

Supported Initiatives

CuMgar

Di Linh

Krong Nang

Lac Duong