Marfrig

Local indicators

Forest Positive Coalition

LandScale

Dairy

Livestock

Brazilian nuts

Juruena River

Small holder farmers

Calves

Brazil Nuts 

Calves program 

Indicator #0

Indicator #1

The Juruena Valley, composed of the municipalities of Juína, Juruena and Cotriguaçu, is located in the northwest of the state of Mato Grosso and has high environmental relevance because it is characterized as a transition area between the Cerrado and Amazon biomes. This ecotone condition gives the region great biological diversity, with the presence of endemic species and high importance for conservation.
The municipalities are located on the banks of the Juruena River, approximately 930 km from Cuiabá, and are part of a region considered a new agricultural frontier, whose most recent occupation — about 30 years — still reflects a productive culture strongly associated with deforestation.
In territorial terms, Juruena has about 319 thousand hectares, of which approximately 60% are still covered by native vegetation. Cotriguaçu, with more than 912 thousand hectares, maintains about 78% of its area preserved, including indigenous lands. The region also stands out as an important livestock hub, being responsible for about 35% of the state's calf production.
The local economy is based on livestock, logging and family farming. Between 2000 and 2023, the cattle herd in the region grew significantly, from approximately 540 thousand to more than 1.5 million head. At the same time, family farming plays an important role, representing about a third of the gross value of agricultural production, with emphasis on chains such as milk, cassava, bananas, coffee, nuts, aquaculture and fruit growing.
The PCI Pact of the Juruena Valley, formed by the three municipalities and located on the border with the state of Pará, was structured from 2018/2019 with the support of the HDI and local actors. The process involved the mobilization of institutions, definition of priorities, construction of goals and formalization of a common vision of sustainable development, through the signing of Memorandums of Understanding — in 2018 for Cotriguaçu and Juruena, and more recently in 2024 for Juína.
The Pact aims to promote a development model based on the sustainable intensification of production, reduction of deforestation and income generation, through articulation between the public and private sectors and civil society.
Since 2025, the PCI Institute has been making structured efforts to strengthen its operations in the territory, focusing on the construction and consolidation of local governance, engagement of strategic actors, fundraising for the execution of projects in the municipalities, maintenance of active teams of executive secretaries and standardization of the Compacts. This process includes the creation of municipal laws, updating of Memoranda of Understanding, establishment of internal regulations, and the implementation of a systematic routine of meetings aimed at deliberation, analysis of results, monitoring of goals and indicators, as well as the continuous identification of local challenges and opportunities.

Juruena Valley PCI Pact

Bananas

Sugar cane

Cocoa

Cassava

Cotton

Beef

Corn

Coffee

Rubber

Pork

Honey

Fuel wood

Vegetables

Pineapple

ABOUT THE PCI STRATEGY
The PCI Strategy is a jurisdictional approach to sustainable rural development, bringing together public, private, and not-for profit actors around long-term goals in its three pillars: Produce, Conserve, and Include. It was launched in December 2015 at COP 21 with the objective of reducing emissions and enabling carbon sequestration through deforestation control coupled with the development of a low-carbon economy in the state. The strategy is based on building an agenda of convergence of interests in the state's agricultural economy, increasing (i) the efficiency of agricultural and forestry production (P axis); (ii) the conservation of remaining native vegetation and restoration of environmental liabilities (C axis); and (iii) the socioeconomic inclusion of family farming and traditional peoples and communities (I axis). The PCI (Produce, Conserve, and Include) strategy is fundamental for the state to achieve its goal of carbon neutrality by 2035. The PCI strategy aims to increase the sustainability of agricultural production by improving livestock productivity and expanding grain acreage on already cleared land; eliminate illegal deforestation; implement the Forest Code; reduce fires; and create financial compensation mechanisms to prevent legal deforestation. It also aims to support family farming and traditional and indigenous populations in accessing credit, technical assistance, institutional markets, and land regularization.
ABOUT THE PCI INSTITUTE
The PCI Institute is a private, non-profit organization, governed by the Government of Mato Grosso, the private sector, the productive sector, and organized by the civil society. Its objective is to support the state of Mato Grosso in raising and executing financial resources from national and international donors and investors for the implementation of the PCI strategy, promoting sustainable development and reducing greenhouse gas emissions. The PCI Institute is regulated by Decree No. 46 of February 27, 2019, and by its Articles of Association

Mato Grosso State PCI Compact 

Supported Initiatives

Juruena Valley PCI Pact

Mato Grosso State PCI Compact