Marfrig

Vallée de Juruena

Casterleite Dairy Industry

Earthworm Foundation

PCI Mato Grosso

Cargill

COFCO International

FS Bioenergia

PCI Institute

Forest Positive Coalition

McDonalds

Walmart

Nestle

Jerónimo Martins

Sainsbury's

Local indicators

LandScale

Dairy

Livestock

Brazilian nuts

Juruena River

Small holder farmers

Calves

Brazil Nuts 

Calves program 

Indicator #0

Indicator #1

The Juruena Valley (Juruena and Cotriguaçú municipalities), located in the Northwest of Mato Grosso state, has great conservation relevance for being an ecotone, a transition area between two biomes, Cerrado (Savannah) and Amazon. This biome transition condition has many peculiarities but the fundamental one is to be a hotspot with a rich variety of endemic species.&nbsp;These neighboring municipalities are located on the margins of Juruena river, around 930 km north of Cuiaba, Mato Grosso state capital.&nbsp; 
 
The region is considered the new agricultural frontier since its colonization occurred recently – around 30 years ago – and consequently the deforestation culture is still strong and present within local community. Juruena Municipality has a total area of 319.000ha, of which 191.400ha are preserved with native vegetation and the other 127.600ha are mainly used for livestock activities. The municipality of Cotriguaçu has a total area of 912.358ha, of which 711.000ha is still preserved with its native vegetation (being 168.938ha an indigenous land) and the other 200.640ha are used for livestock activities. Juruena Valley is considered one of the breeding cradles of Mato Grosso, being responsible for the production of 35% of calves in the state. 
 
IDH, together with Natcap and local stakeholders, have conducted a process designed to build a sustainable development vision for the Juruena Valley region, comprising the municipalities of Juruena and Cotriguaçu. This process, which took place in the second half of 2017, had as its main stages the engagement of local stakeholders, the agreement on intentions regarding the priorities for the region, the set-up of goals, and the consolidation of the common vision for the municipality through the signing of the Memorandum of Understanding on&nbsp; May of 2018. The PCI Regional Compact in the Juruena Valley aims to develop a d-free sourcing area for local products, through public and private partnership, enabling conditions to promote sustainable intensification, while reducing deforestation and generating income.

Juruena Valley

Bananas

Sugar cane

Cocoa

Cassava

Cotton

Beef

Corn

Coffee

Rubber

Pork

Honey

Fuel wood

Vegetables

Pineapple

ABOUT THE PCI STRATEGY
The PCI Strategy is a jurisdictional approach to sustainable rural development, bringing together public, private, and not-for profit actors around long-term goals in its three pillars: Produce, Conserve, and Include. It was launched in December 2015 at COP 21 with the objective of reducing emissions and enabling carbon sequestration through deforestation control coupled with the development of a low-carbon economy in the state. The strategy is based on building an agenda of convergence of interests in the state's agricultural economy, increasing (i) the efficiency of agricultural and forestry production (P axis); (ii) the conservation of remaining native vegetation and restoration of environmental liabilities (C axis); and (iii) the socioeconomic inclusion of family farming and traditional peoples and communities (I axis). The PCI (Produce, Conserve, and Include) strategy is fundamental for the state to achieve its goal of carbon neutrality by 2035. The PCI strategy aims to increase the sustainability of agricultural production by improving livestock productivity and expanding grain acreage on already cleared land; eliminate illegal deforestation; implement the Forest Code; reduce fires; and create financial compensation mechanisms to prevent legal deforestation. It also aims to support family farming and traditional and indigenous populations in accessing credit, technical assistance, institutional markets, and land regularization.
ABOUT THE PCI INSTITUTE
The PCI Institute is a private, non-profit organization, governed by the Government of Mato Grosso, the private sector, the productive sector, and organized by the civil society. Its objective is to support the state of Mato Grosso in raising and executing financial resources from national and international donors and investors for the implementation of the PCI strategy, promoting sustainable development and reducing greenhouse gas emissions. The PCI Institute is regulated by Decree No. 46 of February 27, 2019, and by its Articles of Association

Supported Initiatives

Juruena Valley

PCI Mato Grosso